Rely on Intuition

“In making my decision to come to Apple, I had to think beyond my training as an engineer. Engineers are taught to make decisions analytically and largely without emotion. When it comes to a decision between alternatives, we enumerate the cost and benefits and decide which one is better. But there are times in our lives when the careful consideration between cost and benefits just doesn’t seem like the right way to make a decision. There are times in all of our lives when a reliance on gut or intuition just seems more appropriate.” – Tim Cook, Apple CEO

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