Recommendations Drive Business

A new study conducted by RewardStream reveals that word of mouth among friends and family drive more purchases than any other purchase influence.

Here are some of the key findings from the research:

  • Personal recommendations are the number one driver of consumer purchase decisions.
  • More than eight in ten purchases influenced by a recommendation are influenced by people talking face-to-face.
  • The overwhelming majority of purchases that are swayed by recommendations are influenced by either friends or family.
  • Women are more likely to be influenced by a recommendation than men are, but recommendations play a big role for both genders.

Are you surprised by these findings? Why or why not?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s