A new study conducted by RewardStream reveals that word of mouth among friends and family drive more purchases than any other purchase influence.
Here are some of the key findings from the research:
- Personal recommendations are the number one driver of consumer purchase decisions.
- More than eight in ten purchases influenced by a recommendation are influenced by people talking face-to-face.
- The overwhelming majority of purchases that are swayed by recommendations are influenced by either friends or family.
- Women are more likely to be influenced by a recommendation than men are, but recommendations play a big role for both genders.
Are you surprised by these findings? Why or why not?