Olympic Tweets to Light Up London Ferris Wheel

Please find original post here: Olympic Tweets to Light Up London Ferris Wheel.

London has prepared the 2012 Olympics to look unlike any other. The iconic ferris wheel, The London Eye, will light up the games in a very clever way.

EDF Energy and a team of MIT graduates will scan Twitter for Olympic related tweets during the games. The team will scan Twitter for tweets such as #energy2012, London 2012, Olympics, Torch Relay, etc.

An algorithm will decide the amount of positive or negative emotion in the messages. This is how they will determine the ferris wheel’s colors during a 30 minute light show every night during the games. Yellow means positive, green means neutral and purple means negative.

Do you intend to alter the color of the ferris wheel by tweeting during the Olympic games?

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