Working the Twitterverse: A True Networking Success Story

Two nights ago, I sat in front of my MacBook, continually refreshing my Twitter feed while sharing the latest gossip with my mom. Sounds pretty uneventful. But after randomly connecting with a new follower over our dog photos, it was anything but uneventful. Seeing this guy’s credentials, being a news anchor and all, I worked […]

Go Public with Social Media

It’s a little intimidating to think that a public Twitter account means anyone can read everything you post. But it’s time to grasp the concept. Social media isn’t an elite club. Anyone can join, anyone can post. (Although some should refrain… *cough* Kanye West) Social media isn’t secretive or doesn’t keep information contained. It’s about informing, […]

SEO for Dummies

SEO: Search Engine Optimization What’s in it for you? After you’ve started developing your personal brand, you want to get your name out there so the world can view your content. That’s where SEO comes into play. Here’s how to put it all into perspective. Google your name. What comes up on the first page? […]

Schmoozing For Jobs

Last night I sat in on a HAPPO twitter chat. HAPPO stands for Help A PR Pro Out. There were some great questions and excellent answers from students and professionals. My favorite piece of advice came from Anne Buchanan. @annebuchanan: Biggest tip for jobseekers: Stop looking for a job. Start networking and connecting. If you […]